Make Your Mark at TheFuzionZone.com
Fuzion Free Tire Monthly Giveaway Offers Visitors a Chance to Win a Free Set of Fuzion Tires
on the updated Web site, featuring the New Fuzion XTi

Nashville, Tenn.(July 10, 2006) –The latest Fuzion XTi tire, featured on the 2006 Jeep “Con-Fuzion” Rubicon, has been turning heads at tuner events nationwide, and this August fans of the outrageous dual-sided tire can buy or win a set for their own ride.

Curious fans can check out the Fuzion XTi and the Jeep “Con-Fuzion” on the newly re-designed Fuzion tire Web site, www.TheFuzionZone.com. The updated site features product and size information on the new Fuzion XTi tires as well as current Fuzion ZRi and HRi tires, a store locator, updated Fuzion event info, downloadable logos, warranty information and past and present project vehicle photos.

The Fuzion Web site, www.TheFuzionZone.com, also includes new sponsorship info, and details on the Fuzion Free Tire Monthly Giveaway sweepstakes. Visitors to the site can register to win a set of four Fuzion tires each month. The contest extends from July through November 2006. Guests to the site can also apply for Fuzion sponsorship, offered to select vehicle owners willing to utilize and display Fuzion products.

Sporting a blend of overall performance and aggressive styling, the Fuzion XTi from Bridgestone Firestone North American Tire (BFNT) offers tuner enthusiasts the ability to modify their vehicles’ look with the switch of a tire. The latest offering from BFNT offers dual sidewall options giving enthusiasts the ability to reflect their personal style by simply flipping sides to expose an alternative image. One side of the Fuzion XTi features a tribal rendering which closely resembles tattoos popular with members of Generation X and Y. While the flip side reveals a blazing ring of flames.

“We anticipate tremendous excitement and demand from auto enthusiasts and retailers with the introduction of the Fuzion XTi tire. Expanding this popular tire line to focus on the light truck market underscores our commitment to deliver additional options for consumers in the aftermarket,” said Phil Pacsi, vice president, consumer tire marketing, BFNT.

The new Fuzion XTi product line and the Jeep “Con-Fuzion” Rubicon project car were introduced to the market during the 2006 Chicago Auto Show. The Fuzion XTi continues to be promoted with a vibrant purple color scheme and “Con-Fuzion” is anything but timid with its 285/60R18 XL Fuzion XTi tires, laser cut logos, custom brushed steel, candy coated headlights and bezels, custom built audio system, and 100hp nitrous port, and that’s naming only a few customized accessories on the Rubicon.

About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Fuzion and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.

For a downloadable image of the tire, please visit:
http://www.bridgestoneamericas.com/news/2006/06images/fuzxti.tif

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