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Fuzion™ Welcomes Twins To The Family
Tuner Tire Brand has Two New Faces
NASHVILLE, Tenn. (November
2, 2004) – They don’t walk alike
or talk alike, and they’re not cousins, but they
are two-of-a-kind. “FUZ” and “NOIZ”
– the tuner twins – are the new faces of
the Fuzion™ performance tire brand by Bridgestone
Firestone North American Tire, LLC (BFNT).
“Just don’t call them mascots,”
said Michael Fluck, advertising and Internet manager,
BFNT. “They’re not into goofy costumes and
pep rallies. Like Fuzion, they’re all about the
scene, and just being themselves.”
The twins are also about promoting
the growing Fuzion brand, including the Fuzion ZRi and
new Fuzion HRi performance line of tires. Fuzion has
hired “FUZ” and “NOIZ” to serve
as company spokes-creatures for the coming year. They
will be primarily responsible for building on the momentum
of the brand’s highly successful launch –
an all-out promotional blitz that took the sport compact
car and custom auto scene by storm in 2004.
“FUZ and NOIZ bring a unique,
creative energy to Fuzion,” said Fluck. “Together,
we’re going to continue to do things the market
has never seen before. The twins were born to be Fuzion.
We couldn’t have created a more perfect pair.
“FUZ and NOIZ are symbolic of
every guy and girl on the scene with a genuine passion
for the custom automotive lifestyle,” he added.
“They’re everyday enthusiasts, just like
everyone else – except for having green skin.
Well, that, and FUZ doesn’t wear pants, but it’s
all about being yourself, anyway!”
According to Fluck, the twin’s
origin remains a mystery.
“They claim to be from Orange
County,” he said. “We’re not so sure,
but orange does happen to be the new color for the Fuzion
HRi, so the story fits.”
Regardless of where home is exactly,
the twins have found a new one with Fuzion.
“It will be an exciting year,” said Fluck.
“We’re going to make some serious NOIZ!”
Nashville-based Bridgestone Firestone
North American Tire, LLC is a subsidiary of Bridgestone
Americas Holding, Inc., whose parent company, Bridgestone
Corporation, is the world’s largest tire and rubber
company. BFNT develops, manufactures and markets Bridgestone,
Firestone, Fuzion and associate and private brand tires.
The company is focused on wholesale and original equipment
markets, supplying passenger, light truck, commercial
vehicle, off-road, motorcycle, agricultural and other
tires to its customers in North America. |
