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"Best on Bridgestone" Contest Slated
for 2003 SEMA Show
NASHVILLE, Tenn. (September 22, 2003) - Bridgestone/Firestone
North American Tire, LLC (BFNT), will recognize the “Best
on Bridgestone” at this year’s Specialty Equipment
Market Association (SEMA) Show in Las Vegas.
The company invites all SEMA-member project vehicle builders
and companies that are preparing a vehicle for the show to enter
the contest by logging onto http://beston.bridgestonetire.com,
and completing the official contest entry form. A photo of the
vehicle MUST be included with each entry. Failure to include
a photo will disqualify the vehicle from the competition. All
entries must be received by Monday, October 27, 2003. Everyone
who enters the contest will receive a Bridgestone branded gift
following the show.
The contest is open to automobiles, SUVs and pickup trucks,
but all MUST be riding on Bridgestone-brand tires. Builders and
exhibitors may enter as many vehicles as they wish.
The top three finalists will receive a cash prize (1st Place:
$2500, 2nd Place: $1000, 3rd Place: $500), a trophy and plaque.
A limited national promotional tour also will be awarded the
first place vehicle, and the winner will be included in a full-page,
four-color Bridgestone tire ad in a post-show issue of SEMA News.
All finalists and their vehicles will be publicized on the company’s
website, as well as via a post-SEMA Show news release. Vehicles
will be judged on uniqueness, overall appearance, how well the
project accentuates the tires (how they fit into the wheel wells,
how they are set off by the wheels and paint scheme, overall
stance of the vehicle, either raised or lowered),”coolest,” most
innovative paint scheme, best use of accessories, audio/video
presentation (best use of custom fiberglass installation), underhood
appearance, interior/exterior carryover (how well the whole package
meshes together), and unique accessories/ideas (“never-seen-before” factor).
“We are very happy to be launching what we hope to grow
into an annual program to laud the best, most innovative SEMA
Show project vehicles on our tire brand,” said Phil Pacsi,
executive director, North American consumer tire brand marketing,
BFNT.
A panel of judges, comprised of BFNT employees, will pre-select
the top 20 entries prior to the show, based on the application
and the photo or rendering. The panel will then personally view
and judge those 20 semi-finalists during the SEMA Show, and announce
the top three winners at 4 p.m. Wednesday, November 5, 2003 in
the Bridgestone booth (#41917) on the show floor.
For more information, contact McCullough Public Relations, 143
Wilbur Dr., N.E., No. Canton, Oh 44720; phone (330) 244-9980;
or email Mariellen@mcculloughpr.com.
Nashville-based Bridgestone/Firestone North American Tire, LLC
is a subsidiary of Bridgestone Americas Holding, Inc., whose
parent company, Bridgestone Corporation, is the world's largest
tire and rubber company. BFNT develops, manufactures, and markets
Bridgestone, Firestone, Dayton and associate and private brand
tires. The company is focused on wholesale and original equipment
markets, supplying passenger, light truck, commercial vehicle,
off-road, agricultural and other tires to its customers in North
America.
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