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Two Lucky Race Fans Drive Home in New Chevrolets
Joint Firestone and Chevrolet Sweepstakes concluded at MIS on Sunday
Nashville, Tenn. (August 4, 2003)–Two
lucky IndyCar racing fans won one of the two grand prizes, a brand
new 2003 Chevrolet Silverado truck or 2003 Chevy Malibu LS, both
equipped with Firestone tires, at Sunday's finale of the Firehawk
Indy 500/Chevrolet Race 2 Win Sweepstakes at Michigan International
Speedway.
Craig McDaniel of Tulsa, Okla. and Clara Farmer of Houston, Texas,
won the Silverado and Malibu LS respectively in a pre-race ceremony
before the Firestone Indy 400 race. McDaniel and Farmer were two
of five finalists who drew two keys and used them to try to start
either vehicle.
Although only two of the finalists drove away in new automobiles,
the three remaining finalists each received a Pioneer Touch Screen
Navigation System. Each of the race fans had the opportunity to meet
Sam Hornish Jr., defending two-time IndyCar Series champion and driver
of the Pennzoil Panther Chevrolet, who was a part of the festivities.
"Racing is a key platform for Chevrolet to reach discerning
customers targeting quality and performance, as well as reliability
and durability. Partnering with a world-class automotive supplier
like Firestone has made this an effective and successful promotion
in leveraging Chevy's dominant racing heritage and winning lineup
of production vehicles,” said John Hughes, Chevrolet marketing
manager.
“This was a tremendous cross-promotional effort by our company
in tandem with the Indy Racing League, the Indianapolis Motor Speedway,
and Chevrolet,” said Phil Pacsi, executive director, N.A. Consumer
Tire Brand Marketing, Bridgestone/Firestone North American Tire,
LLC. “The combined effort by all of these companies, with the
history and involvement in Indy, continues to build upon the legacy
of the famous race and our entry-level performance tire the Firestone
Firehawk Indy 500.”
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer,
employs 341,000 people globally in its core automotive business and
subsidiaries. Founded in 1908, GM has been the global automotive
sales leader since 1931. GM today has manufacturing operations in
32 countries and its vehicles are sold in more than 190 countries.
In 2002, GM sold more than 8.6 million cars and trucks, nearly 15
percent of the global vehicle market. GM's global headquarters is
at the GM Renaissance Center in Detroit. More information on GM and
its products can be found on the company's consumer website at www.gm.com.
Nashville-based Bridgestone/Firestone North American Tire, LLC (BFNT),
is a subsidiary of Bridgestone Americas Holding, Inc., whose parent
company, Bridgestone Corporation, is the world's largest tire and
rubber company. BFNT develops, manufactures, and markets Bridgestone,
Firestone, Dayton and associate and private brand tires. The company
is focused on wholesale and original equipment markets, supplying
passenger, light truck, commercial vehicle, off-road, agricultural
and other tires to its customers in North America.
For pictures of the winners, choose one: Craig
McDaniel, Clara Farmer,
and both winners
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