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Courageous Teen Vows To Save Young Lives Through Bridgestone/Firestone-Sponsored Program

NASHVILLE, Tenn. (Jan. 28, 2003) – Ashley Biersach's story is tragic, but her initiatives are heroic.
A survivor of a horrific automobile accident, Biersach – only 16 years old – has already experienced more than most people ever will. She shares a serious message with other teens through a new driver's education program called Driver's Edge™.

In May 2002, Ashley barely survived a horrible automobile accident. The young driver, a friend of Ashley’s, was taking a car full of students back to school from lunch. A distraction made the driver lose control of the car, and it slammed into a light pole at nearly 60 mph. Ashley was crushed from the waist down in the backseat where she was riding with two other girls.

“I could see that my right foot was severed and that my left foot was hurt pretty badly,” Ashley remembers. “The only thing I could do was try to help my friends beside me. One was unconscious, so I gave her CPR, and she started breathing again.” Then, Ashley held the hands of both girls while they waited for rescue workers to remove them from the mangled car.

The front passenger was pronounced dead at the scene of the accident, and the driver died in the hospital a few days later. Ashley and her friends in the backseat survived -- but all had serious injuries. Doctors were forced to amputate Ashley’s right leg, and she has several more surgeries scheduled.
When she was finally released from the hospital 49 days after the crash, she felt strongly about telling her story to other teenagers. “What happened to me and my friends was a nightmare,” Ashley said. “If I can help save one person’s life by sharing my story, it will be worth it.”

In 2003, Ashley has teamed up with the non-profit driver education program Driver’s Edge and Bridgestone/Firestone North Amercian Tire, LLC to bring her

safe-driving message to U.S. teens. As a part of the Driver’s Edge program, Ashley will travel to more than 11 cities speaking at events where teens are given free driving lessons by professionals. Students learn defensive driving skills, including evasive lane changes, anti-lock and panic braking maneuvers, and skid control.

“I wish a program like Driver’s Edge had been offered to me and to my friends,” Ashley said. “It’s so important that teenagers learn how to drive safely. It’s truly a matter of life and death.”

Students may register to attend one of the 11 events by calling 1-877-633-EDGE (3343) or online at www.driversedge.org and www.bridgestonetire.com.

The Driver’s Edge program will be offered in conjunction with Bridgestone/Firestone Drive & Learn events at the following locations:

Phoenix

Feb. 8

Detroit

July 18

Los Angeles

Feb. 22, 23

Minneapolis, Minn.

July 24

Dallas

March 8

Oklahoma City

Aug. 16

Nashville, Tenn.

May 10, 11

San Francisco

Sept. 13

New York

May 17

Salt Lake City

Oct. 4

Washington/Baltimore, Md.

June 14

 

 

(All dates subject to change. Refer to aforementioned Web sites for current information.)

Nashville-based Bridgestone/Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agriculture and other tires to its customers in the Americas.

Digital images of the Driver’s Edge program are available by logging onto:
http://www.driversedge.org and http://www.bridgestonetire.com



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