Bridgestone/Firestone's Tiresafety.Com Is Now Available In Spanish
Nashville, Tenn. - (September 25, 2001) - TireSafety.com,
the popular Web site launched by Bridgestone/Firestone in February of
this year, is now available in Spanish. The Web site helps dispel tire
fears and offers consumers educational tools to understand the important
role tires play in vehicle performance. By simply registering on the
Web site, users are sent monthly email reminders to check the air in
their automobile's tires.
"Research shows that with the rapid growth of Hispanics in the
United States, there is a need to address the needs of this population
- many of whom do not speak English. Offering TireSafety.com in Spanish
is one way for us to reach this group and give them a resource to make
them feel more comfortable and secure in their tires and their tires'
performance," says Shu Ishibashi, executive vice president of Bridgestone/Firestone,
Inc. and president of the company's U.S. Consumer Tire Group.
"Proper tire inflation is one of the most important elements of
vehicle maintenance, yet many drivers routinely forget to check inflation
pressure levels," says Ishibashi. "The air pressure in your
tires affects rolling resistance and fuel efficiency, tread wear and
traction. More importantly, it also affects heat build-up, which can
lead to deterioration, premature wear and ultimately the failure of a
tire. Improper inflation is easy to avoid, but many of us just forget
to check our tires regularly. Hopefully this free email reminder will
change this habit for many cost-conscious and safety-conscious drivers."
Signing up for the service is as simple as a quick visit to the TireSafety.com
Web site. While there, drivers can review a wide array of information
pertaining to tires and tire safety. According to Michael Fluck, E-business & Internet
manager for Bridgestone/Firestone, Inc., "the site is user friendly
and filled with tips to help drivers make the most of their tires.
"Many of today's cars and light trucks require less frequent maintenance
checks than those of just a few years ago," Fluck says. "Consequently,
tire inflation levels may not be checked often enough. Since tires can
lose one pound of air pressure or more each month, it's extremely important
to check your air inflation levels often. An e-mail reminder, when it's
time to do this, may reinforce the importance of doing this simple task.
"Whether you're an automotive enthusiast with a passion for performance
vehicles or a casual driver with less interest in all things automotive,
TireSafety.com can provide valuable information," Fluck says. "TireSafety.com
is a resource of useful information which we hope will contribute to
improved highway safety and save consumers money in both fuel and tire
costs."
The Spanish version of the site can be accessed at: www.neumaticoseguro.com or www.tiresafety.com.
Nashville-based Bridgestone/Firestone Inc. is the U.S. subsidiary of
Bridgestone Corporation, the world's largest tire and rubber company.
Bridgestone/Firestone develops, manufactures and markets Bridgestone,
Firestone, Dayton, and associate and private brand tires. The company
also produces Firestone air springs, roofing materials, synthetic rubber,
and industrial fibers and textiles.
NOTE: The TireSafety.com logo can be downloaded at: http://www.tiresafety.com/press/downloads.htm |
