iVillage and Bridgestone/Firestone,
Inc. In Tire Safety Sponsorship Agreement During National Safety Month
Launch
of New "Interquizzal" Offering
NEW YORK - June 5, 2001) - iVillage Inc. (Nasdaq: IVIL),
operator of the iVillage Network, which includes iVillage.com, Lamaze
Publishing and the Newborn Channel, and Bridgestone/ Firestone, Inc.,
today announced that they have entered into a sponsorship agreement for
June 2001, National Safety Month. iVillage also announced the creation
of Interquizzals, a new medium designed to enhance sponsors' reach to
their target audiences. Bridgestone/Firestone, Inc., is the first customer
for this new iVillage service.
Under the sponsorship agreement, Bridgestone/Firestone and TireSafety.com
will sponsor a tire safety section on iVillage.com located at www.ivillage.com/tiresafety,
which will include key information on proper tire maintenance and important
safety tips. In addition, an online interactive quiz, located at www.ivillage.com/carseatquiz,
will test adults' knowledge of car seats and is designed to help in understanding
their proper use.
"Checking your air pressure monthly can help you avoid dangerous
tire conditions and save money. Because tire safety is a crucial part
of auto safety, Bridgestone/Firestone is excited about the opportunity
to work with iVillage.com during National Safety Month and contribute
to their extensive collection of safety information," said Michael
Fluck, E-Business & Internet Manager at Bridgestone/Firestone. "We
are looking forward to reaching the online female audience through our
partnership with iVillage.com and hope that our campaign will drive many
people to TireSafety.com where they can benefit from free monthly email
reminders to check their tires' air pressure."
The new iVillage Interquizzal service offering provides quiz sponsors
with an additional way to extend their brand and reach their target audience.
While results are being calculated for the online quizzes, a large pop-up
window with a sponsor's message/advertisement is displayed on screen.
The window closes automatically when the quiz results are finalized.
The Interquizzal sponsorship system is now available to run on all iVillage
quizzes and other interactive applications.
"We continue to seek ways to help sponsors more effectively reach
their intended demographic, and believe that our new 'Interquizzal' offering
is yet another example of our commitment to advertisers," Barbera
added.
In addition to the Interquizzal, pop-up and banner advertisements as
well as text tag lines directing iVillage visitors to Bridgestone/Firestone's
tire safety Web site, TireSafety.com, will run on a rotational basis
on the iVillage Network. Additional terms of the agreement were not disclosed.
About iVillage Inc.
iVillage is a media company, which includes iVillage.com, Lamaze Publishing,
The Newborn Channel, iVillage Solutions and Astrology.com. iVillage.com is
a leading women's online destination providing practical solutions and everyday
support for women 18 and over. Lamaze Publishing produces advertising-supported
educational materials for expectant and new parents. The Newborn Channel
is a satellite television network in over 1,000 hospitals nationwide.
iVillage.com is organized into branded communities across multiple topics
of high importance to women and offers interactive services, peer support,
content and online access to experts and tailored shopping opportunities.
Content areas include Astrology, Babies, Beauty, Books, Diet & Fitness,
Entertainment, Food, Games, Health, Home & Garden, Lamaze, Money,
News & Issues, Parenting, Pets, Pregnancy, Relationships, Relaxation,
and Work.
Established in 1995 and headquartered in New York City,
iVillage Inc. (Nasdaq: IVIL) is recognized as an industry leader in developing
innovative
sponsorship and commerce relationships that match the desire of marketers
to reach women with the needs of iVillage.com members for relevant information
and services. Membership to iVillage.com is free and offers features
such as e-mail, personal homepages, instant messaging and other community
tools.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995:
iVillage Inc. has included in this press release certain "forward-looking
statements" within the meaning of the Private Securities Litigation Reform
Act of 1995 concerning iVillage's business, operations and financial condition.
The words or phrases "can be", "expects", "may affect", "may
depend", "believes", "estimate", "project" and
similar words and phrases are intended to identify such forward-looking statements.
Such forward-looking statements are subject to various known and unknown risks
and uncertainties and iVillage cautions you that any forward-looking information
provided by or on behalf of iVillage is not a guarantee of future performance.
Actual results could differ materially from those anticipated in such forward-looking
statements due to a number of factors, some of which are beyond iVillage's
control, in addition to those discussed in iVillage's other press releases,
public filings and statements by iVillage's management, including (i) the volatile
and competitive nature of the Internet industry, (ii) changes in domestic and
foreign economic and market conditions, (iii) the effect of federal, state
and foreign regulation on iVillage's business, (iv) the impact of recent and
future acquisitions and joint ventures on iVillage's business and financial
condition, (v) iVillage's ability to establish and maintain relationships with
advertisers, sponsors, and other third party providers and partners, and (vi)
iVillage's ability to successfully consummate, integrate and manage its proposed
acquisition of Women.com Networks, Inc. All such forward-looking statements
are current only as of the date on which such statements were made. iVillage
does not undertake any obligation to publicly update any forward-looking statement
to reflect events or circumstances after the date on which any such statement
is made or to reflect the occurrence of unanticipated events. |
