Bridgestone Committed To Preserving The Environment With OE Fitments For Electric And Hybrid Vehicles

NASHVILLE, Tenn. (March 26 2003) – Bridgestone is committed to helping automakers reduce tailpipe emissions, and is pleased to provide its environmentally-friendly Ecopia line and Potenza RE92 and B381 tire as original equipment on a variety of electric and hybrid vehicles from Toyota, Honda and Nissan.

“Bridgestone is working hard to do our part in reducing automotive emissions in our environment,” said Mark Emkes, chairman, CEO and president of Bridgestone/Firestone North American Tire, LLC. “We are proud to be the original equipment supplier for these vehicles which are designed to minimize fuel use and environmental impact.”

All of these tires have been specially designed for lower rolling resistance, with light-weight, high-strength construction. This maximizes fuel efficiency, which contributes to cleaner running vehicles. Many of Bridgestone’s other tires are also designed with low rolling resistances as a key attribute.

Emkes noted that while the ultra-small Nissan Hyper-Mini and Toyota e-com were never intended for commercial sales, many of these other vehicles are now available in the U.S. market. Bridgestone has supported solar car racing and fuel mileage research with their Ecopia line of low rolling-resistance tires, developing valuable technologies for use on commercial vehicles.

“These applications show how we have been able to take what we learned in the development of the Ecopia line and incorporate it into our other tire lines, to meet the requirements of the original equipment manufacturers for these vehicles,” Emkes said. ”Given the success of the Ecopia in solar powered car contests, this is an important continuation of our long-term practice of ‘Win on Sunday, Sell on Monday.’”

Nashville-based Bridgestone/Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agricultural and other tires to its customers in North America.

• Multimedia Press Center
• News
• Environmental News
• News Archives
• 2008
• 2007
• 2006
• 2005
• 2004
• 2003
• 2002
• 2001
• 2000
• Other