JOHN BARATTA
President, Consumer Replacement Tire Sales
Bridgestone Americas Tire Operations, LLC (BATO)
 As President, Consumer Replacement Tire for Bridgestone Americas Tire Operations, LLC, John Baratta is responsible for passenger and light truck tire sales and marketing to the replacement market, including sales to dealers, company-owned stores and corporate accounts in the United States and Canada.
Baratta began his career in 1983 with The Firestone Tire & Rubber Company as a Retail Tire Sales Manager in Charleston, S.C. He later became Store Manager of two company-owned retail locations; first in Columbia, S.C. and later in Orlando, Fla. Baratta has worked in various positions at the store, district and zone levels for the company’s retail operations.
In 1993 Baratta transferred to the wholesale division and was appointed Region Marketing Manager, Southeast in Atlanta, Ga. In 1986 he was promoted to the position of West Region General Manager based in Orange County, Calif. In 2000 Baratta relocated to Nashville, Tenn., where he was named General Manager of Key Accounts. Baratta also served as Director of Consumer Tire Sales, Retail Division. Prior to his new position, Baratta served as Vice President of Consumer Replacement Tire Sales, BFNT, since 2006.
Baratta received his bachelor’s degree in business administration from Furman University.
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